April 28, 2017 (San Bruno, CA) – In honor of National Adopt a Shelter Pet Day on Sunday, April 30, YouTube has partnered with multi-platinum, chart topping “i hate u, i love u” singer-songwriter gnash to develop the short film “gnash’s pet project — making music for dogs.” The short film takes viewers behind-the-scenes into the creation of “song for daisy,” a new original song written and produced by gnash for his rescue-adopted dog, Daisy, and the dogs of Best Friends Animal Society’s NKLA (No Kill Los Angeles) initiative.
The seven-minute documentary style video is currently available on the official gnash YouTube channel. The video follows gnash on a heart-felt journey to learn about the field of psychoacoustic therapy for animals before he produces an original song intended to alleviate the social anxiety and depression for his rescue-adopted dog Daisy. The results that play out in the video are extraordinary, with gnash’s original tune eventually being used to instantly calm an entire room of dogs at Best Friends Animal Society’s NKLA Pet Adoption Center in Los Angeles, CA. NKLA is an initiative of Best Friends Animal Society, the only national animal welfare organization dedicated to ending the killing of animals in shelters across the country.
“Watching an entire room full of dogs, and my own rescue dog Daisy react to this song was such a powerful experience,” said gnash. “It was incredible to be able to create music that transcends human emotion and has the ability to connect with these animals on a deeper level. I hope this video and song helps other rescue pet owners comfort their furry friends the same way it did mine.”
“We want to ensure that dogs, when they are awaiting adoption, have as good an experience as they can. Our research indicates that dogs show more relaxed behavior and have a significantly higher Heart Rate Variability (HRV) which is indicative of decreased stress, when a variety of genres of music is played in the shelter, the biggest effects being seen with soft rock and reggae and lesser effects when Motown, pop and classical music are played,” said Professor Neil Evans, Professor of Integrative Physiology at Glasgow’s Institute of Biodiversity Animal Health and Comparative Medicine. “Most people looking to adopt from a shelter are seeking a dog that is relaxed and interacts positively and music can help them be less stressed and show their true personality.”
This collaboration with gnash reflects YouTube’s deep commitment to connecting artists to their fans. This video was designed to bring gnash’s unique perspective and passions to life on YouTube through compelling content and storytelling.
“song for daisy” can also be viewed on YouTube starting today, providing tail wagging viewers at home and rescue pets at shelters across the country an opportunity to benefit from the calming effects of gnash’s newest original track.
Text “ADOPT” to 50555 from your mobile device to instantly donate $10.00 USD to Best Friends Animal Society and support its goal to end the killing of shelter pets.* To learn more, go to www.bestfriends.org. *Message & data rates may apply. For full terms: mGive.org/T